Marketing
Small business marketing strategies. Know your audience. Emphasize your value proposition. Stay focused on singular goals and objectives.
BIBA Unveils New Ad Campaign with Kriti Sanon Celebrating Tradition and Modernity
BIBA, the prominent Indian women’s wear brand founded by Meena Bindra, has unveiled its latest ad campaign featuring Bollywood actress Kriti Sanon. Titled "There’s Something…
Call recording comes to iPhone with iOS 18.1, update now available for select users
Apple has just released the iOS 18.1 beta to developers, bringing a host of exciting…
For Gen Z & Gen Alpha festivals are no longer traditional buying triggers: Experts
As the festive season approaches, brands are rethinking their marketing strategies to better target Gen…
5 Exceptional and Engaging Indian Marketing Campaigns
Tanishq’s ‘Ek Nayi Subah’ Campaign Tanishq’s new ‘Ek Nayi Subah’ campaign celebrates working women by…
Myntra Beauty Partners with L’Oréal Paris for Paris Fashion Week, India
Myntra Beauty has been selected as the official beauty partner for Le Défilé L’Oréal Paris…
Lasted Marketing
Sephora’s Marketing Strategy in India: A Blend of Global Appeal and Local Adaptation
Sephora, the global beauty powerhouse, has effectively penetrated the Indian market by…
Myntra Beauty Partners with L’Oréal Paris for Paris Fashion Week, India
Myntra Beauty has been selected as the official beauty partner for Le…
Zee TV’s Creative Campaigns for September Launches Redefine Marketing Strategy
Zee TV is transforming audience engagement with the launch of three new…
SOM Distilleries unveils India’s first Twist-Cap Beer “Woodpecker”
SOM Distilleries and Breweries Ltd. (SDBL) has made a significant innovation in…
Havells & Posterscope India launch ‘Safety Cha Deva’ for Ganesh Chaturthi
As Ganesh Chaturthi approaches, Havells India has unveiled its 'Safety Cha Deva'…
For Gen Z & Gen Alpha festivals are no longer traditional buying triggers: Experts
As the festive season approaches, brands are rethinking their marketing strategies to…
JK Super Cement signs Jasprit Bumrah as brand ambassador
JK Super Cement has announced Indian fast bowler Jasprit Bumrah as its…
BIBA Unveils New Ad Campaign with Kriti Sanon Celebrating Tradition and Modernity
BIBA, the prominent Indian women’s wear brand founded by Meena Bindra, has…
Nihar Naturals marks World Literacy Day with new digital film
On World Literacy Day, Nihar Naturals Shanti Badam Amla has released a…
Zepto set to enter buy now, pay later segment with ‘Zepto Postpaid’
Quick commerce leader Zepto is set to debut its own buy now,…