Marketing
Small business marketing strategies. Know your audience. Emphasize your value proposition. Stay focused on singular goals and objectives.
For Gen Z & Gen Alpha festivals are no longer traditional buying triggers: Experts
As the festive season approaches, brands are rethinking their marketing strategies to better target Gen Z and Gen Alpha, who are reshaping traditional consumer behavior.…
Zepto set to enter buy now, pay later segment with ‘Zepto Postpaid’
Quick commerce leader Zepto is set to debut its own buy now, pay later (BNPL)…
How to Build an Effective Marketing Strategy for Your Startup
Introduction: The importance of marketing strategy for startups Launching a startup is an exhilarating journey…
JK Super Cement signs Jasprit Bumrah as brand ambassador
JK Super Cement has announced Indian fast bowler Jasprit Bumrah as its new brand ambassador.…
Airtel partners with Apple, offers Apple TV+, Music benefits to consumers
Airtel has announced a partnership with Apple to offer exclusive Apple TV+ and Apple Music…
Lasted Marketing
How the DPDP Act is Shaping the Future of Digital Marketing
Introduction to the DPDP Act and its purpose In the ever-evolving landscape…
How to Build an Effective Marketing Strategy for Your Startup
Introduction: The importance of marketing strategy for startups Launching a startup is…
Sephora’s Marketing Strategy in India: A Blend of Global Appeal and Local Adaptation
Sephora, the global beauty powerhouse, has effectively penetrated the Indian market by…
Myntra Beauty Partners with L’Oréal Paris for Paris Fashion Week, India
Myntra Beauty has been selected as the official beauty partner for Le…
Zee TV’s Creative Campaigns for September Launches Redefine Marketing Strategy
Zee TV is transforming audience engagement with the launch of three new…
SOM Distilleries unveils India’s first Twist-Cap Beer “Woodpecker”
SOM Distilleries and Breweries Ltd. (SDBL) has made a significant innovation in…
Havells & Posterscope India launch ‘Safety Cha Deva’ for Ganesh Chaturthi
As Ganesh Chaturthi approaches, Havells India has unveiled its 'Safety Cha Deva'…
For Gen Z & Gen Alpha festivals are no longer traditional buying triggers: Experts
As the festive season approaches, brands are rethinking their marketing strategies to…
JK Super Cement signs Jasprit Bumrah as brand ambassador
JK Super Cement has announced Indian fast bowler Jasprit Bumrah as its…
BIBA Unveils New Ad Campaign with Kriti Sanon Celebrating Tradition and Modernity
BIBA, the prominent Indian women’s wear brand founded by Meena Bindra, has…