- Tanishq’s ‘Ek Nayi Subah’ Campaign
Tanishq’s new ‘Ek Nayi Subah’ campaign celebrates working women by highlighting their real-life stories of balancing career and personal life. Emphasizing self-love and self-care, the campaign aims to connect deeply with its audience and positions Tanishq as a supportive ally. This initiative showcases how strategic advertising can enhance a brand’s relevance through authentic storytelling.
- Cadbury’s “Kuch Khaas Hai” Campaign
Cadbury’s new “Kuch Khaas Hai” campaign has shifted the perception of chocolate from a children’s treat to a permissible indulgence for adults. The ad breaks stereotypes by showcasing adults enjoying Cadbury Dairy Milk, thereby broadening its consumer base. Featuring the iconic jingle sung by Shankar Mahadevan, the campaign celebrates the joy of chocolate for all ages and redefines the brand’s market positioning.
- Airtel’s ‘Har Ek Friend Zaroori Hota Hai’ Campaign
Airtel has launched its new campaign, “Har Ek Friend Zaroori Hota Hai,”highlighting the diverse roles friends play in our lives. Featuring a variety of friendships, from study buddies to family-like companions, the campaign aims to resonate with audiences nationwide by depicting the different types of friends and their importance. By showcasing relatable and heartwarming scenarios, the campaign reinforces the value of staying connected with friends, aligning with Airtel’s commitment to fostering meaningful connections.
- Lays’ ‘Bhukkad Panti’ Campaign
Lays has launched its innovative ‘Bhukkad Panti’ campaign, leveraging user-generated content to enhance brand recognition and engagement. The campaign invited consumers to share humorous personal habits, such as quirky dances while cooking, showcasing their playful side. By encouraging users to create and share entertaining content, Lays successfully increased interaction with its audience and promoted its products in a light-hearted, relatable manner. The campaign highlights the effectiveness of interactive marketing strategies in boosting brand visibility and connecting with consumers on a personal level.
- Surf Excel’s ‘Daag Acche Hain’ Campaign
Surf Excel’s latest campaign, ‘Daag Acche Hain,’ turns the concept of stains on its head by portraying them as symbols of positive actions rather than mere messes. The campaign highlights children embracing dirt while helping others, illustrating how stains represent good deeds and altruism. By associating stains with acts of kindness, Surf Excel’s disruptive message connects emotionally with viewers and reinforces the brand’s commitment to celebrating the values of generosity and compassion. The innovative approach has effectively shifted perceptions, positioning Surf Excel as more than just a stain remover.
