As Ganesh Chaturthi approaches, Havells India has unveiled its ‘Safety Cha Deva’ campaign, aiming to enhance festive safety with its range of electrical products. In collaboration with Posterscope India, the campaign features an innovative outdoor advertising initiative showcasing a Ganesh idol crafted entirely from Havells wires. This striking billboard sculpture highlights both the vibrant spirit of the festival and the brand’s commitment to safety.
Running from September to October, the campaign will be displayed across high-traffic areas in Mumbai and Pune, including near Siddhivinayak Temple and Juhu Beach. The campaign combines static billboards and creative installations to promote Havells’ flame retardant wires, reinforcing their role in preventing electrical hazards during the celebrations.
Rohit Kapoor, Executive Vice President-Marketing at Havells, emphasized, “Our campaign aligns with the festive spirit, reinforcing our promise of safety. Just as Lord Ganesha removes obstacles, our products act as silent guardians for your home.”
Imtiyaz Vilatra, Managing Director of Posterscope India, added, “The campaign merges innovation with cultural relevance, effectively communicating Havells’ safety message.”
Havells’ campaign highlights the brand’s dedication to providing safe, reliable products while celebrating Ganesh Chaturthi.
