SOM Distilleries and Breweries Ltd. (SDBL) has made a significant innovation in the Indian beer market by launching “Woodpecker Premium Beer,” the country’s first beer to feature a twist cap. This new packaging eliminates the need for a bottle opener, offering greater convenience and enhancing the beer-drinking experience.
Debuting in Karnataka, Woodpecker Premium Beer is available in two variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold option. The beer is crafted using imported two-row barley, Indian malts, and hops from Germany’s Rainier region, making it India’s first cross-malt beer. The unique blend of two malts and a 30-day brewing process ensures a rich and consistent flavor.
The twist cap design features vibrant yellow caps for Glide and sleek black caps for Crest, combining practicality with style. Additionally, Woodpecker adopts sustainable practices with direct print technology, eliminating the need for paper labels.
“We are thrilled to introduce India’s first twist cap beer to Karnataka,” said JK Arora, Chairman and MD of SOM Distilleries. “This launch sets a new standard in quality, convenience, and flavor.”
Woodpecker Premium Beer is available in 650ml, 330ml bottles, and 500ml cans. The “Make Space” campaign supports the launch, which celebrates a lifestyle of enjoyment and social connections.
The new beer is now available across Karnataka, marking the beginning of a new era in beer enjoyment.
