Zee TV is transforming audience engagement with the launch of three new shows in September: Sa Re Ga Ma Pa on the 14th, followed by Vasudha and Jagriti – Ek Nayi Subah on the 16th. Each show employs innovative marketing strategies, creating multiple viewer touchpoints through influencer-driven content, on-ground activations, and technology integrations.
For Vasudha, Zee TV partnered with influencer Orry to introduce the show’s lively lead character, Vasu, in a playful video that highlights her charm and spontaneity. This collaboration has generated significant online buzz.
In support of Jagriti, Zee TV launched the #JagritiSeBadlaav campaign to raise awareness of social issues affecting marginalized communities. The initiative includes live performances in five cities, featuring evocative poetry voiced by Shweta Tripathi. Influencers and sports icons like Mirabai Chanu are joining the movement, amplifying the campaign on social media.
Meanwhile, Sa Re Ga Ma Pa has engaged audiences through a partnership with PhonePe, creatively integrating the show’s logo into payment processing moments, ensuring the brand remains top-of-mind for viewers. The show also utilized AI marketing during auditions, enhancing viewer participation.
Mangesh Kulkarni, Chief Channel Officer, emphasized the customized marketing approaches tailored to each show’s essence, while CMO Kartik Mahadev highlighted their commitment to customer-centric, innovative experiences. With these initiatives, Zee TV aims to deliver compelling entertainment that resonates deeply with its audience.
