Marketing

Small business marketing strategies. Know your audience. Emphasize your value proposition. Stay focused on singular goals and objectives.

Zepto set to enter buy now, pay later segment with ‘Zepto Postpaid’

Shivayali 2 Min Read

Quick commerce leader Zepto is set to debut its own buy now, pay later (BNPL)…

Sephora’s Marketing Strategy in India: A Blend of Global Appeal and Local Adaptation

Shivayali 3 Min Read

Sephora, the global beauty powerhouse, has effectively penetrated the Indian market by blending its international…

Airtel’s High-Speed Wi-Fi Initiative Reaches 1,200 Cities, Driving Digital Inclusion

Saniya Gowda 1 Min Read

As digital connectivity becomes increasingly crucial, Airtel is tackling the issue of unreliable high-speed Internet…

Mankind Pharma targets women’s health, fertility market

Saniya Gowda 1 Min Read

Mankind Pharma, the maker of the popular pregnancy test kit Prega News, is targeting growth…

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