Airtel has announced a partnership with Apple to offer exclusive Apple TV+ and Apple Music benefits to its Indian customers. Beginning later this year, Airtel Xstream users will gain access to Apple TV+ content through Airtel’s premium Wi-Fi and postpaid plans. Additionally, Airtel’s Wynk Premium users will transition to Apple Music, enjoying features like Apple Music Sing, lossless audio, and Spatial Audio.
Amit Tripathi, Chief Marketing Officer at Airtel, emphasized that this collaboration aligns with both companies’ commitment to enhancing customer experiences and providing top-tier content. Oliver Schusser, Apple’s VP of Apple Music and TV+, expressed excitement over delivering Apple’s extensive content library to Airtel customers.
The new benefits will be available exclusively to Airtel customers later this year.