JK Super Cement has announced Indian fast bowler Jasprit Bumrah as its new brand ambassador. This move aligns with the company’s updated brand identity, which emphasizes sustainability, strength, and limitless potential. The partnership marks the debut of JK Super Cement’s revamped logo and modernized packaging.
Raghav Love, AVP and head of Branding at JK Cement, expressed enthusiasm about the collaboration, highlighting Bumrah’s discipline and strength as a reflection of the brand’s values. Anuj Khandelwal, business head, explained that the rebranding aligns with evolving customer expectations and industry needs. Pushp Raj Singh, group president of sales and marketing, noted the new design’s distinctiveness and alignment with the brand’s essence.
Bumrah, represented by RISE Worldwide, shared his excitement about the partnership, emphasizing the alignment between the brand’s legacy of resilience and his cricketing values. The collaboration aims to reinforce JK Super Cement’s commitment to innovation and excellence in the construction industry.
