BIBA, the prominent Indian women’s wear brand founded by Meena Bindra, has unveiled its latest ad campaign featuring Bollywood actress Kriti Sanon. Titled “There’s Something BIBA About Her,” the campaign highlights BIBA’s dedication to blending Indian heritage with modern design.
The ad film showcases Sanon in vibrant BIBA outfits, demonstrating the brand’s fusion of traditional and contemporary styles. The film celebrates the craftsmanship of BIBA’s artisans and concludes with the message, “When she owns her roots with such grace, there is something BIBA about her,” emphasizing the brand’s commitment to cultural roots and modern fashion.
Siddharath Bindra, Managing Director of BIBA, praised Sanon for embodying the BIBA spirit, reflecting a balance of tradition and modernity. The campaign, conceptualized by Enormous, targets both traditional and fashion-forward audiences through a mix of digital content, influencer collaborations, and a comprehensive media strategy.
For the upcoming festive season, BIBA is focusing on digital campaigns and increased marketing spend. The brand’s new Autumn-Winter 2024 collection, featuring vibrant colors and luxurious fabrics, aims to cater to diverse tastes while celebrating India’s cultural heritage. BIBA is also enhancing its social media presence and leveraging influencer partnerships to connect with younger consumers and boost brand visibility.
