Myntra Beauty has been selected as the official beauty partner for Le Défilé L’Oréal Paris at Paris Fashion Week 2024, enhancing its strategic collaboration with L’Oréal Paris, India. This partnership brings the glamor of Paris Fashion Week to Indian consumers, featuring iconic products like the 601 Worth It lipstick and two new shades of the L’Oréal Paris Infallible Matte Concealer.
Timed with the upcoming Myntra Big Fashion Festival, the collaboration aims to offer a suite of exclusive beauty products to enhance the shopping experience. Alia Bhatt, making her debut as L’Oréal Paris’ global brand ambassador, will walk the runway on September 23 at Place de l’Opéra, showcasing the theme “Walk Your Worth,” which celebrates women’s empowerment and sisterhood.
Bhatt will wear the 601 Worth It shade from the Infallible Matte Resistance Lipstick collection, reinforcing the message that every woman is “Worth It”—strong, confident, and unapologetically herself.
As part of this collaboration, Myntra will provide access to limited-edition products, including a signed lipstick by Alia Bhatt and premium Infallible Matte Concealers, available soon on the platform.
Sharon Pais, Chief Business Officer of Myntra, expressed excitement about the partnership, emphasizing its role in making Myntra Beauty a leading destination for beauty in India. Dario Zizzi, General Manager of L’Oréal Paris, highlighted the aim to create accessible beauty while celebrating every woman through this collaboration.
