JK Super Cement signs Jasprit Bumrah as brand ambassador
JK Super Cement has announced Indian fast bowler Jasprit Bumrah as its new brand ambassador. This move aligns with the company's updated brand identity, which emphasizes sustainability, strength, and limitless…
The E-Commerce Boom: How Digital Retail is Reshaping Global Markets
The e-commerce sector is undergoing unprecedented growth, reshaping global retail dynamics and consumer habits. Market Surge: Global e-commerce sales are forecasted to hit $6.4 trillion by the end of 2024,…
AI in Fashion Design: Transforming the Industry
Artificial intelligence (AI) is revolutionizing fashion design, reshaping how collections are created and produced. Designers and brands are leveraging AI to boost creativity, streamline production, and predict trends with unprecedented…
Ather Energy: Building the Connected and Electric Future Of Mobility
Ather Energy Pvt. Ltd., an Indian electric vehicle (EV) manufacturer, has achieved unicorn status with a valuation of $1.3 billion, following a recent $71 million funding round led by the…
Logistics unicorn Porter’s losses decline to Rs 95.7 crore; revenue rises to Rs 2,733.8 crore
SmartShift Logistics Solutions Private Limited, known as Porter, has announced its consolidated financial results for the fiscal year ending March 31, 2024. The technology-driven logistics company has showcased substantial revenue…
SpaceX to launch billionaire’s pvt crew on breakthrough spacewalk mission
SpaceX is gearing up for a groundbreaking mission set to launch on Tuesday, aiming to achieve the first-ever private spacewalk. The mission, dubbed Polaris Dawn, will see a crew of…
Skechers onboards Yastika Bhatia as their newest brand ambassador in India
Skechers India has announced Indian cricketer Yastika Bhatia as its newest brand ambassador for the Performance category. Bhatia, who made her debut for the Indian women's cricket team in 2021,…
IKEA India encourages people to elevate their sleep game with its new campaign
In response to India’s ranking as the second most sleep-deprived country globally, IKEA India has launched its latest campaign, “It’s Time to Sleep Beautifully.” This new initiative underscores the importance…
Bacardi is cashing in on fruity flavors for Breezers as Indian tastes evolve
Bacardi Breezer, a pioneer in India's ready-to-drink (RTD) market, has unveiled a new Mango Peach flavor, continuing its dominance in the alcopop category. Since its debut in India in 2002,…
Adani Airports launches ‘aviio’ to give passengers real-time access data
Adani Airports Holdings Ltd (AAHL) has launched a new digital platform, aviio, designed to revolutionize the airport experience for passengers and stakeholders alike. The platform provides real-time updates on various…